Adam early discovered his love for pinstriping and tattooing. He loved working at his Dad’s well-known Northern California Hot Rod Shop or discovering his Great Uncle’s tattoo equipment and history. After that he was able to begin learning the craft of tattooing at Santa Rosa, where he met Charlie "Cha" Reinhorn and Henry Goldfield. A long friendships started. Charlie encouraged Adam to pursue his passion to produce his own Pomade. To avoid going to the General Store, Adam struggled for the next few years to develop good quality hairdressing. His efforts have paid off with his own brand, High Life Pomade. Adam built up this company and created great products. After a while he decided to look for someone that could make the brand grow. DAX heard about the opportunity and jumped on it in 2013.
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